WFH Insurance by Nationwide

Early in the pandemic, we brought this proactive idea to our clients: first-of-its-kind insurance coverage designed for the long-term WFH lifestyle. 

If we had to adapt our daily lives to a “New Normal,” we knew insurance that’s On Your Side would have to adapt as well. We worked with our clients to create a new product that reflected what our customers needed in the moment.

Branding WFH Insurance

Before launch, we developed a branding identity including new logo marks, unique WFH illustrations, and a cohesive social look & feel.

Together with the Account Director, my partner and I collaborated with Nationwide’s product team to build out the product itself. We then oversaw in-house illustrators, designed the branding identity, developed the user flow of the web experience, and created paid & organic social assets by supervising junior/mid-level creative teams.

Results
WFH Insurance launched in 30 states, at a time when more than half of America’s workforce was still working remotely. 

Awards
The One Show - Shortlist (IP & Products: Innovation in lockdown)

Press Coverage
Columbus Dispatch, Coverager, Dig-in

Media
Web Experience, Branding, Homepage Assets, Paid & Organic Social, PR

Credits
ACD Copy: Greg Kissler (partner)
ECD: Edu Herran, Steve Lundberg
Editor: Brei Monteiro
Executive Group Director: Loni Berman