IBM Watson at Work

Aside from his Jeopardy appearance, the spotlight didn’t fall on IBM Watson very often. In reality, this IBM cognitive analytics A.I. is hard at work helping real businesses do some pretty important things. 

IBM needed a way to share Watson’s impressive accomplishments and abilities with clients from different industries.

So we reimagined the traditional case study. We gave Watson a platform (and his table) to explain what he did and how he did it in 360-degree films.

Note: To watch in 360° on mobile devices, use the links below each thumbnail (YouTube redirect)

My partner and I were the core creative team overseeing the project. We scripted the storyline and developed Watson’s graphic language. We also collaborated with the directors to find the optimal locations and choreograph the 360° action to lead each story. The Mill even prototyped a technology that we could use for the video village and complicated editing process.

Credits
Senior CW: Greg Kissler (partner)
ECD: Jeff Curry & George Tannenbaum
VFX/Editorial: The Mill
Producers: Steve Ford & Elizabeth Lucas
Directors: Tom Basis & Paul Mitchell, The Mill