Citizens Bank: Yes, Everything.
In a confusing category where some cards give you ‘points’ and others limit rewards, we created a campaign to promote the Cash Back Card from Citizens Bank that kept things simple. It’s the card that gives you 1.8% cash back on everything. Yes, everything.
We took over train stations in Boston and Philadelphia with with the message and developed a unique look and feel for the campaign.
Philadelphia
We customized the ads to play off their locations: whether it was the city, the station placement, the nearby stores or even the other ads nearby.
We also mapped out commuters’ routes so they wouldn’t pass by the same headline twice.
Boston
![Boston-3alt[2].jpg](https://images.squarespace-cdn.com/content/v1/54356745e4b052cb7a807daa/1650865937038-Y53ADQIT2W49R0FOCP30/Boston-3alt%5B2%5D.jpg)
Vertical Digital OOH Screens placed side-by-side
My partner and I worked as the core creative team throughout the process: pitching the idea to clients, mapping out the media placements, developing the messaging and design of each ad, and compiling hundreds of mechanicals for delivery.
Media
Station Takeover (large and small format billboards, digital kiosks, column wraps, platform signage, floor clings, turnstiles) and social
Press
The Drum
Credits
ACD Copy: Greg Kissler (partner)
ECD: Vicki Azarian